Having a creative idea is the easy part.  Actually being able to engage and intrigue others to take your ideas and make them reality – that’s a whole different story.  The Harvard Business Review article “How to Pitch a Brilliant Idea” by Kimberly D. Elsbach, outlines how those pitching new ideas are viewed and stereotyped by their audience.  Knowing how you might be stereotyped in advance by that stranger at the other side of the boardroom could mean the difference between your brilliant idea coming to fruition or just another disappointing pitch.

Tagged as: Entrepreneurship & Innovation

{ 0 comments - Read and add your own }