Michigan launches China export initiative

April 3, 2012

in MEDC Programs

Michigan consumer goods companies interested in reaching new customers in the fastest growing economy in the world will have an opportunity to take part in a new exporting pilot program offered through a partnership between the export services company Export Now and the Michigan Economic Development Corporation.  

The Pure Michigan Export Now pilot program will help consumer-product companies in the state sell their products directly to Chinese consumers via the world’s largest Internet-based sales platform. The program will be detailed in four informational forums taking place around the state in April.   

“Export Now’s unique combination of services further broadens the state’s Pure Michigan Business Connect program by reenergizing the focus on exporting and economic gardening,” said MEDC President and CEO Michael A. Finney. “This unique exporting program builds on Governor Rick Snyder’s mission to China last fall, where we met with government officials and business leaders to bring new job-creating investments here and open doors for Michigan businesses.” 

Export Now provides an end-to-end IT and logistics solution that enables Michigan companies to sell on China’s e-commerce platform, www.tmall.com, as easily as selling on similar and familiar U.S. e-commerce platforms at home. Michigan companies will be able to participate in the first-ever mass marketing of Michigan goods to China in a single place through the Pure Michigan department in the online store. 

With support from MEDC and Export Now, the first 100 Michigan companies to sign up for the program will pay only $1,000 and use the service for one year, two-thirds less than the usual $3,000 charge. Michigan companies will ship goods on consignment to an Export Now depot in California, where shipments are consolidated and forwarded to Export Now’s Shanghai distribution center. All companies pay a transaction cost with each sale.  

Visit here to learn more about Pure Michigan Export Now.

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